In Contenance, everything is connected to the keyword. To be sure that every optimization you will make inside the extension is in the right direction, you need to be careful on the selection of keywords.
Choosing the right keyword for your pages or blog posts is essential to helping both Search Engine and readers understand the focus of your content. But, with so many different factors to consider when selecting a keyword, it can be overwhelming to get it right.In this post, we will detail the steps required to determine the right keyword, helping you to maximize the traffic to your content.
The first thing to consider when choosing a keyword is to determine the goal of the project and determine the type of keyword that will best aid those objectives.It’s essential that the keyword is closely related to the subject matter, therefore doing research and exploring different relevant terms is essential.
Research is key when choosing the right keyword. You'll want to utilize keyword research tools like Google Ads, Ubersuggest or Semrush to see how many searches a particular keyword gets each month. Usually, the more popular the keyword, the more competition there is in the organic search results.
When researching keywords, it's also important to consider the length of the keyword. Short-tail keywords are broad, generic terms that are searched a lot; however, they can be very competitive. Long-tail keywords, on the other hand, are more specific and have fewer competing websites. The benefit of long tail keywords is that you often won't have to compete with major companies for first page placement.
Always consider the relevancy of the keyword to your topic. If your keyword is only loosely related to your page, then it won't do you much good in the eyes of the search engine. The most effective keyword is one that's highly relevant and tailored to your topic.
Often times, the process of choosing the right keyword isn't an exact science, but if you take the time to do a little research and strive for relevancy, you can easily find the most effective keyword to rank.
To conclude, selecting the right keyword requires careful consideration and thought. By considering the goal of the project, analyzing the competition, researching user demographics and optimizing the keyword, you will find the best keyword to use.
Choosing a keyword is no easy task, but having the tools and knowledge to create the perfect keyword can make the process easier and help you create the most effective and successful campaign for your website.
In the future, we’ll write a guide that will cover the whole process of keyword research.
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